Wednesday, August 31, 2011

What's your GET UP?

Last August 25, 2011 - Some bloggers were invited by Golden ABC for the launching of their new innovative corporate social responsibility (CSR) platform entitled "GET UP"

The Fashion bloggers and one Beauty blogger (ehem) posing with  one of GET UP's ambassadors Mr. Efren Penaflorida

First of all, what is Golden ABC? 

Golden ABC is the country's fashion pioneer and owner of leading brands Penshoppe, Oxygen, ForMe, Memo and Regatta. It was established in Cebu in 1986 and is now celebrating their 25th anniversary; thus, the launch of GET UP.

What is GET UP?

I am listening while reading the Press Kit, aryt?
Again, it is Golden ABC's CSR platform which engages customers in raising awareness of their various advocaciesin education, community building, environment, and arts & culture. "GET UP is not just about what people wear, but is also the call to action to do something valuable for others and the country," said Bernie H. Liu, CEO & president of Golden ABC.

How Does This Work?

Mr. Efren Penaflorida explaining how the augmented reality works
Golden ABC will give a chance to its customers, through their brands, to donate P25 for every minimum single receipt purchase of P1,000 to the advocacy of their choice. Customer will have to log on to to be able to donate and learn more about thr advocacires and partner institutions. Aside from this chance to donate, customers will also be able to experience the GET UP augmented reality on the said website.

This will officially start by September 01, 2011. So go buy your fashion hauls now at any of their brands starting September and help your favorite advocacy group.

To find out more about GOLDEN ABC, you can log on to:

and more about GET UP at:


  1. Campaigns like this never fail to impress me! Reminds me of BDO wherein you have the option to donate P5 to a cause (Tsunami in Japan, marine life preservation in PH)for every withdrawal. =)

  2. true, true. they give people a chance to donate and help an organization. :)


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